How to Use Snail Mail in Your Marketing

March 5, 2012

This month, I’m covering various aspects of direct mail marketing, starting with this overview of how to use snail mail in your marketing. Check out the video, and if you like it, please leave a comment and be sure to click “Like” beneath the video. Bookmark on Delicious Digg this post Recommend on Facebook Buzz [...]

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Be Your Best Leader, Part 2: Creativity

February 27, 2012

In honor of President’s Day, I’m offering this two-part series on how to be a more effective leader. Be sure to read Part 1: Vision if you haven’t already. Part 2: Creativity Lots of things can be made better by thinking outside the box, and leadership is no exception. Whether your followers are your customers, [...]

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Be Your Best Leader, Part 1: Vision

February 20, 2012

In honor of President’s Day, I’m offering this two-part series on how to be a more effective leader. Look for Part 2: Creativity, coming next week. Part 1: Vision Regardless of who or what you’re leading, you need to know where you’re going. To take your followers from point A to point B, you have [...]

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Love Your Work! Why Lack of Passion Can Hold You Back…

February 13, 2012

Is the promise of a paycheck the only thing that gets you out of bed and off to work? Are you normally passionate about your work, but lately found yourself in a rut of boredom? If this sounds like you, Valentine’s Day is a great time to step back and evaluate your career path, and [...]

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How to Use Color to Communicate Your Brand Message

February 6, 2012

This is a short video about how to select the right colors for your brand, using color symbolism to guide your choices, and articulating your brand’s values via the colors and their meanings. It’s my first video, and first video blog post, so please comment/like/subscribe to my YouTube channel if you find it helpful! Bookmark [...]

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Valentine Gift Ideas for Your Employees

January 30, 2012

Valentine’s Day is only 15 days away! What better way to reward your employees, make your work partners/co-workers feel appreciated, or remind your clients of how grateful you are for their business than with a thoughtful Valentine gift? These lovely handmade items from Etsy.com make great employee/coworker/customer appreciation gifts, and can also be excellent gifts [...]

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How to Get More Out of Your Business Card

January 23, 2012

Business cards are without a doubt one of the most valuable items in an entrepreneur’s marketing toolbox. Chances are, you have a huge supply of them stashed in your supply closet or desk drawer. So how can you put them to work for you, beyond just carrying some in your pocket for networking opportunities? Try [...]

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Catch Customers with Your Landing Page

January 16, 2012

In many ways your “home”, or “landing”, page is the most important page on your website. It is often the first page new visitors see, so it has a big influence on whether they are interested enough to continue browsing your site. Ideally, your home page should pique visitors’ interest, give them essential information about [...]

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How to Bring More Visitors to Your Website

January 9, 2012

So you put up a great website to represent your company, but you’re not getting the traffic you expected. This is a common problem for small business websites; they get lost in the vastness of the internet, and few people know to look for them. To remedy this problem, your first step is to make [...]

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Add functionality to your website!

January 2, 2012

So, you want your website to be super-helpful and easy to use, right? Here are some simple things you can do to add functionality to your site: Make it easy for your customers to get it touch – put a contact form on your site, so they can send you a message quickly without ever [...]

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