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	<title>Sweet Dreamz Design &#187; Blog</title>
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	<link>http://www.sweetdreamzdesign.com</link>
	<description>Your Future Awaits - Graphic Design for Small Business</description>
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		<title>Are there gaping holes in your marketing strategy?</title>
		<link>http://www.sweetdreamzdesign.com/2012/05/fix-the-holes-in-your-marketing-strategy/</link>
		<comments>http://www.sweetdreamzdesign.com/2012/05/fix-the-holes-in-your-marketing-strategy/#comments</comments>
		<pubDate>Mon, 14 May 2012 22:01:12 +0000</pubDate>
		<dc:creator>Barbara Austin</dc:creator>
				<category><![CDATA[Marketing & Promotion]]></category>
		<category><![CDATA[Tips and Strategies]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[promotion]]></category>
		<category><![CDATA[small business marketing]]></category>

		<guid isPermaLink="false">http://www.sweetdreamzdesign.com/?p=1872</guid>
		<description><![CDATA[Does your marketing resemble a piece of swiss cheese? If so, that&#8217;s a lot of holes for potential customers to fall through! It&#8217;s time to put a stop to the madness, right here and now, and patch up those holes so you can catch more potential customers. But before I give you any hole-fixing instructions, [...]]]></description>
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		<title>How to Choose the Right Marketing Tactics for Your Biz</title>
		<link>http://www.sweetdreamzdesign.com/2012/05/how-to-choose-the-right-marketing-tactics-for-your-biz/</link>
		<comments>http://www.sweetdreamzdesign.com/2012/05/how-to-choose-the-right-marketing-tactics-for-your-biz/#comments</comments>
		<pubDate>Mon, 07 May 2012 20:16:38 +0000</pubDate>
		<dc:creator>Barbara Austin</dc:creator>
				<category><![CDATA[Marketing & Promotion]]></category>
		<category><![CDATA[Tips and Strategies]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[methods]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.sweetdreamzdesign.com/?p=1762</guid>
		<description><![CDATA[In the complex world of small business marketing, there are two big traps that people fall into: Only doing one thing, like advertising on TV, and then expecting that one thing to bring in boatloads of customers. Trying to do everything, like advertising, blogging, social media, public relations, and every other marketing method under the [...]]]></description>
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		<title>Is Your Business Card Cheating on You?</title>
		<link>http://www.sweetdreamzdesign.com/2012/04/is-your-business-card-cheating-on-you/</link>
		<comments>http://www.sweetdreamzdesign.com/2012/04/is-your-business-card-cheating-on-you/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 22:06:18 +0000</pubDate>
		<dc:creator>Barbara Austin</dc:creator>
				<category><![CDATA[How to Communicate Visually]]></category>
		<category><![CDATA[Marketing & Promotion]]></category>
		<category><![CDATA[Marketing in Print]]></category>
		<category><![CDATA[The Value of Design]]></category>
		<category><![CDATA[business card]]></category>
		<category><![CDATA[copycat]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[template]]></category>

		<guid isPermaLink="false">http://www.creativegemdesigns.com/blog/?p=1620</guid>
		<description><![CDATA[If you suspect your business card may be masquerading as another company, well, you just might be onto something. The following is a cautionary tale of two business cards that both look exactly the same, but advertise two very different small businesses. The one on the left sells pre-assembled dry food mixes, like cake mix, [...]]]></description>
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		<title>Event Marketing: How to Seal the Deal!</title>
		<link>http://www.sweetdreamzdesign.com/2012/04/event-marketing-how-to-seal-the-deal/</link>
		<comments>http://www.sweetdreamzdesign.com/2012/04/event-marketing-how-to-seal-the-deal/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 22:39:26 +0000</pubDate>
		<dc:creator>Barbara Austin</dc:creator>
				<category><![CDATA[Marketing & Promotion]]></category>
		<category><![CDATA[Marketing Events]]></category>
		<category><![CDATA[Marketing in Print]]></category>
		<category><![CDATA[Marketing on the Web]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[event marketing]]></category>
		<category><![CDATA[event promotion]]></category>
		<category><![CDATA[invitations]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[seal the deal]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.creativegemdesigns.com/blog/?p=1609</guid>
		<description><![CDATA[Hello and welcome to the final installment in my April event marketing series! Today&#8217;s post is all about creative ways that you can &#8220;seal the deal&#8221; — in other words, how to get people to commit to attending your event. So far this month, you&#8217;ve learned to entice them with a story, spark their excitement, and [...]]]></description>
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		<title>Your Event in Touchable Form</title>
		<link>http://www.sweetdreamzdesign.com/2012/04/your-event-in-touchable-form/</link>
		<comments>http://www.sweetdreamzdesign.com/2012/04/your-event-in-touchable-form/#comments</comments>
		<pubDate>Mon, 16 Apr 2012 22:45:22 +0000</pubDate>
		<dc:creator>Barbara Austin</dc:creator>
				<category><![CDATA[Marketing & Promotion]]></category>
		<category><![CDATA[Marketing Events]]></category>
		<category><![CDATA[Marketing in Print]]></category>
		<category><![CDATA[event marketing]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[print collateral]]></category>
		<category><![CDATA[print design]]></category>
		<category><![CDATA[print marketing]]></category>
		<category><![CDATA[tactile experience]]></category>

		<guid isPermaLink="false">http://www.creativegemdesigns.com/blog/?p=1592</guid>
		<description><![CDATA[If you&#8217;re at all familiar with me, you know that I love luscious, tactile printed pieces. The kind of printed art that makes you say &#8220;Oooh! Aaah! So gorgeous!&#8221; and that not only looks amazing, but feels amazing to the touch. So, as part of my April event marketing theme, of course I can&#8217;t NOT [...]]]></description>
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		<title>Want your event to be a success? Spark Excitement in Your Invitees!</title>
		<link>http://www.sweetdreamzdesign.com/2012/04/spark-excitement-in-your-invitees/</link>
		<comments>http://www.sweetdreamzdesign.com/2012/04/spark-excitement-in-your-invitees/#comments</comments>
		<pubDate>Mon, 09 Apr 2012 22:58:12 +0000</pubDate>
		<dc:creator>Barbara Austin</dc:creator>
				<category><![CDATA[How to Communicate Visually]]></category>
		<category><![CDATA[Marketing & Promotion]]></category>
		<category><![CDATA[Marketing Events]]></category>
		<category><![CDATA[event marketing]]></category>
		<category><![CDATA[event promotions]]></category>
		<category><![CDATA[exciting events]]></category>
		<category><![CDATA[invitations]]></category>

		<guid isPermaLink="false">http://www.creativegemdesigns.com/blog/?p=1553</guid>
		<description><![CDATA[Picture this: You&#8217;ve laid out the details for a spectacular event, and are busy making arrangements and setting things in motion. You&#8217;re all hyped up about said event, when suddenly it hits you: &#8220;What if no one comes? What if I rent this huge ballroom, invite 200 people, and only ten show up? What if [...]]]></description>
		<wfw:commentRss>http://www.sweetdreamzdesign.com/2012/04/spark-excitement-in-your-invitees/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Event Marketing: Tell a story, and they will come!</title>
		<link>http://www.sweetdreamzdesign.com/2012/04/event-marketing-tell-a-story-and-they-will-come/</link>
		<comments>http://www.sweetdreamzdesign.com/2012/04/event-marketing-tell-a-story-and-they-will-come/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 22:12:45 +0000</pubDate>
		<dc:creator>Barbara Austin</dc:creator>
				<category><![CDATA[How to Communicate Visually]]></category>
		<category><![CDATA[Marketing & Promotion]]></category>
		<category><![CDATA[Marketing Events]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[enticing events]]></category>
		<category><![CDATA[event marketing]]></category>
		<category><![CDATA[event promotion]]></category>
		<category><![CDATA[invitations]]></category>
		<category><![CDATA[weddings]]></category>

		<guid isPermaLink="false">http://www.creativegemdesigns.com/blog/?p=1538</guid>
		<description><![CDATA[This post officially kicks off my April series on event marketing! Spring is such a popular time for weddings, outdoor activities, and retreats, and what better way to entice potential attendees than telling them a great story? Stories can be told through invitations, on posters, in e-mails, or whatever medium you&#8217;re using to promote the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Building a Better Website</title>
		<link>http://www.sweetdreamzdesign.com/2012/03/building-a-better-website/</link>
		<comments>http://www.sweetdreamzdesign.com/2012/03/building-a-better-website/#comments</comments>
		<pubDate>Mon, 26 Mar 2012 21:46:01 +0000</pubDate>
		<dc:creator>Barbara Austin</dc:creator>
				<category><![CDATA[Inside Sweet Dreamz]]></category>
		<category><![CDATA[Marketing & Promotion]]></category>
		<category><![CDATA[Marketing on the Web]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[improvements]]></category>
		<category><![CDATA[overhaul]]></category>
		<category><![CDATA[redesign]]></category>
		<category><![CDATA[update]]></category>
		<category><![CDATA[upgrade]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.creativegemdesigns.com/blog/?p=1512</guid>
		<description><![CDATA[I often say how important it is to be constantly evolving, both in personal life and in business. As the world turns, people grow and change, societies and industries evolve, and so must we — to stay at the top of our game. My website is a testament to this adaptation; I&#8217;ve put it through such [...]]]></description>
		<wfw:commentRss>http://www.sweetdreamzdesign.com/2012/03/building-a-better-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Direct Mail, Simplified: Part 2 &#8211; The Mail Piece</title>
		<link>http://www.sweetdreamzdesign.com/2012/03/direct-mail-simplified-part-2-the-mail-piece/</link>
		<comments>http://www.sweetdreamzdesign.com/2012/03/direct-mail-simplified-part-2-the-mail-piece/#comments</comments>
		<pubDate>Mon, 19 Mar 2012 21:11:07 +0000</pubDate>
		<dc:creator>Barbara Austin</dc:creator>
				<category><![CDATA[How to Communicate Visually]]></category>
		<category><![CDATA[Marketing & Promotion]]></category>
		<category><![CDATA[Marketing in Print]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[direct mail marketing]]></category>
		<category><![CDATA[effective mail piece]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[visual appeal]]></category>
		<category><![CDATA[visual communication]]></category>

		<guid isPermaLink="false">http://www.creativegemdesigns.com/blog/?p=1495</guid>
		<description><![CDATA[Do you dream of harnessing the power of direct mail for your business, but have concerns about costs, environmental impact, and most importantly, whether anyone will actually pay attention to your direct mail offer? Don&#8217;t let those hurdles get in your way &#8211; read on to discover solutions to all those concerns and more. If [...]]]></description>
		<wfw:commentRss>http://www.sweetdreamzdesign.com/2012/03/direct-mail-simplified-part-2-the-mail-piece/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Direct Mail, Simplified: Part 1 &#8211; Compiling Your List</title>
		<link>http://www.sweetdreamzdesign.com/2012/03/direct-mail-simplified-part-1-compiling-your-list/</link>
		<comments>http://www.sweetdreamzdesign.com/2012/03/direct-mail-simplified-part-1-compiling-your-list/#comments</comments>
		<pubDate>Mon, 12 Mar 2012 22:23:51 +0000</pubDate>
		<dc:creator>Barbara Austin</dc:creator>
				<category><![CDATA[Marketing & Promotion]]></category>
		<category><![CDATA[Marketing in Print]]></category>
		<category><![CDATA[Tips and Strategies]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[mailers]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[postcards]]></category>
		<category><![CDATA[snail mail]]></category>
		<category><![CDATA[tips]]></category>

		<guid isPermaLink="false">http://www.creativegemdesigns.com/blog/?p=1481</guid>
		<description><![CDATA[If you&#8217;re like me, direct mail marketing seems like a monstrous undertaking; very intimidating for a small business owner with limited time, resources, and/or funds to work with. But never fear! You can harness the power of direct mail with the right resources and knowledge. Today, I&#8217;ll cover some great resources to help you figure out the #1 requirement of direct mail [...]]]></description>
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