E-mail Marketing Handbook, Part Two (Essential things to gain, and connect with, subscribers…)

by Barbara Austin on May 20, 2013

This is Part Two of my 3-part series on e-mail marketing. This part is all about opt-ins and autoresponders; coming in Part Three: what kind of e-mails to send for best results. How’s your e-mail marketing technique? Barely there, or a little rusty perhaps? Even if you already know what these two essential e-mail components [...]

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E-mail Marketing Handbook, Part One (Jump on the bandwagon!)

May 13, 2013

This is Part One of a 3-part series on e-mail marketing. Coming in parts Two & Three: how to build your list, and what sort of e-mails to send for best results. It’s probably no secret to you that I have a thriving e-mail newsletter. And I must say, e-mail marketing has made a huge [...]

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Shoot for the Stars: 12 Ideas to Fuel Your Business Growth!

May 7, 2013

Would you believe, I used to think that business was boring?! When I was a kid, my mom told me that she got her baccalaureate degree in business administration. To which my fun-loving child brain said “Eww, that’s no fun”… and resolved to major in something I loved (luckily, I discovered graphic design in high [...]

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Stuck in a Creative Rut? Dig Yourself Out With This Technique

April 29, 2013

We entrepreneurs depend on creativity…to come up with bold new business ideas, develop new products, write articles, books, and blog posts, hatch out new marketing methods, and lots more. And it probably doesn’t surprise you one bit, that I LOVE being creative. I relish the thrill of thinking outside the box, coming up with innovative [...]

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Launch Your WordPress Website in Five Steps

April 22, 2013

My dear reader, I could go on and on about why WordPress is the best platform for building your small business website…and I did, in last week’s post. So now, this week, I’m delving into what you’ll need to do (or hire someone to do for you), to get your site up and running on [...]

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5 Reasons to Switch Your Small Biz Website to WordPress

April 15, 2013

It’s no secret that I love WordPress. I use it for my own website and blog, recommend it for all my clients’ sites, and share WordPress how-to’s here, there, and everywhere. But today, I’m not going to talk about how to set up or use WordPress (wait for it – that’s coming next week); for [...]

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Sweet Honey! How to Get Your Website Visitors to Stick Around

April 8, 2013

Notebook paper, fly paper, and honey…the first catches nothing, because it’s not sticky at all; the second catches unsuspecting flies whether they like it or not; the third catches honey-loving creatures (humans included), because they love the sweet + savory taste, and they’ve just gotta have that honey! So…which one of these do you most [...]

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Is Your Website Scaring Off Potential Customers? 3 Tips to Turn It Around…

April 2, 2013

Have you ever visited a website that was more monstrosity than masterpiece? I have, and their pain-in-the-you-know-what checkout process made me so frustrated, I vowed to never buy from them again! Now, I have to ask you a tough-love question: Is your website in danger of becoming a hairy-scary-monster like that? For example, are you [...]

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Business Card Options to Fit Your Style and Budget

March 25, 2013

Ah, here I am writing about the beauty of print again. It seems I just can’t get away from my love of it! Must be because I’m so into arts and crafts, and designing gorgeous graphics + seeing them brought to life on the paper is akin to a handicraft of sorts. Either way, today [...]

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Is Your Business Card Falling Flat? 5 Simple Tips to Make it Fabulous!

March 18, 2013

How often does someone hand you a business card that’s so awesome you just can’t get it out of your head? Once in a blue moon, perhaps? And your business card…is it just another 2”x3.5” piece of paper in the pile, or is it a standout, authentic card that sparks curiosity and interest in your [...]

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